Cookie Policy
Last updated: 20 August 2026
This Cookie Policy explains how Visibility Architects, published by Visibility Architects Media at visibilityarchitects.life, uses cookies and similar tracking technologies when you visit our website. It should be read alongside our Privacy Policy and Terms of Use.
Under the Personal Data Protection Act 2012 of Singapore ("PDPA"), information collected through cookies may constitute personal data when it relates to an identifiable individual. We obtain your consent for non-essential cookies through our cookie banner and provide options to manage your preferences as described below.
1. What Are Cookies?
Cookies are small text files placed on your computer, tablet, or mobile device when you visit a website. They allow the site to recognise your browser, remember preferences, and collect usage information across visits. Similar technologies include local storage, session storage, pixel tags, and device identifiers used by analytics and advertising partners.
Cookies may be "session" cookies that expire when you close your browser, or "persistent" cookies that remain for a defined period or until you delete them. First-party cookies are set by visibilityarchitects.life; third-party cookies are set by external services embedded in our pages.
2. How We Use Cookies
We use cookies for the following purposes:
- Essential operation: Enabling core navigation, remembering cookie consent choices, and maintaining site security.
- Performance and analytics: Understanding how readers use the Site, which articles are most read, and how visitors arrive at our pages.
- Advertising and measurement: Delivering ads, limiting ad frequency, and measuring campaign effectiveness where advertising is enabled.
- Functionality: Remembering display preferences and improving reader experience where optional features are available.
3. Cookie Categories and Details
The table below describes the main cookies and similar technologies that may be used on Visibility Architects. Actual cookies may vary depending on features enabled and third-party integrations active at the time of your visit.
| Cookie Name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
| msd_cookie_consent | Visibility Architects | Essential | Stores your cookie banner acceptance choice so the notice is not shown on every visit. | 12 months |
| _ga | Google Analytics | Analytics | Distinguishes unique users and collects aggregated traffic and engagement statistics. | 24 months |
| _ga_* | Google Analytics | Analytics | Maintains session state for Google Analytics 4 property measurement. | 24 months |
| _gid | Google Analytics | Analytics | Distinguishes users for twenty-four-hour reporting windows. | 24 hours |
| _gat | Google Analytics | Analytics | Throttles request rate to limit data collection on high-traffic pages. | 1 minute |
| IDE | Google Ads / DoubleClick | Advertising | Used to serve and measure display advertising and build interest profiles for ad delivery. | 13 months |
| test_cookie | Google Ads / DoubleClick | Advertising | Checks whether the browser accepts cookies before serving ads. | 15 minutes |
| NID | Advertising | Stores preferences and assists in delivering Google services including ad personalisation. | 6 months |
4. Managing Your Cookie Preferences
When you first visit Visibility Architects, a cookie banner invites you to accept cookies used on the Site. You may accept all cookies or manage preferences through your browser. Essential cookies cannot be disabled without affecting basic site functionality.
Most browsers allow you to block or delete cookies through settings. Instructions are typically found under "Privacy", "Security", or "Site settings". Blocking all cookies may prevent certain features from working correctly, including remembering your consent choice.
4.1 Browser Controls
Popular browsers provide built-in tools to manage cookies. Refer to your browser's help documentation for step-by-step guidance on clearing stored data and blocking third-party cookies.
4.2 Analytics and Advertising Opt-Outs
You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on. For personalised advertising, visit Google's Ads Settings or the Network Advertising Initiative opt-out page. These tools are operated by third parties and may change over time.
5. Third-Party Cookies
Third-party service providers may set cookies when you interact with embedded content, analytics scripts, or advertisements on our Site. We do not control third-party cookies and recommend reviewing the privacy and cookie policies of those providers for additional information about their practices and opt-out options.
6. Updates to This Cookie Policy
We may update this Cookie Policy to reflect changes in technology, legal requirements, or the cookies used on visibilityarchitects.life. The "Last updated" date at the top of this page indicates when the policy was last revised. Material changes will be posted here and, where appropriate, communicated through an updated cookie banner.
7. Contact Us
If you have questions about our use of cookies or wish to exercise your rights under the PDPA regarding personal data collected through cookies, contact Visibility Architects Media at [email protected] or visit our Contact page. Our postal address is 60 Paya Lebar Road, #08-55 Paya Lebar Square, Singapore 409051.